Pick Pipedrive if you want a simple, visual sales pipeline your team will actually use, at a predictable per-seat price. Pick HubSpot if you want marketing, sales and service in one system and expect to grow into it. For two or three sellers who just need deals tracked, Pipedrive is usually easier to adopt.
| Compared | HubSpot (Sales Hub) | Pipedrive |
|---|---|---|
| Free plan | Yes, up to 2 users with limits | No, 14-day trial |
| Entry paid plan | Starter, from about $20 a seat a month (less on annual billing or promotions) | Lite, about £14 a seat a month (annual billing) |
| Mid plan | Professional, about $90–$100 a seat a month, plus a $1,500 one-off onboarding fee | Growth about £39, Premium about £59 a seat a month (annual) |
| Strongest at | Marketing plus CRM in one; reporting; scale | A clean, visual pipeline; quick adoption |
| Watch out for | Costs jump at Professional | Marketing features are thinner or add-ons |
Prices exclude VAT and change often. Check the vendor or provider before you buy. Sources are listed below.
For a small team whose main job is moving deals forward, Pipedrive is usually quicker to set up and easier to keep clean. HubSpot is the better choice when you also want email marketing, forms, landing pages and reporting in one place, and you’re prepared for the price step up at Professional.
HubSpot’s official pricing (USD) shows Sales Hub Starter at around $20 a seat a month, with a lower figure for annual or promotional billing, and Professional at about $90–$100 a seat plus a $1,500 onboarding fee. Pipedrive’s UK plans run from about £14 to £79 a seat a month on annual billing, according to UK reviews; we couldn’t verify GBP monthly prices on Pipedrive’s own page.
Prices exclude VAT and change often. Check both vendors’ pricing pages before you buy.
Pipedrive, in most cases: one pipeline, a few stages, and you’re away. HubSpot has more to configure, which is also why it can do more. Either way, most CRM problems are set-up problems: stages that don’t match how you sell, and no automatic follow-up.
I ran the full sales cycle through a HubSpot pipeline at a marketing agency in 2023, and I set up CRMs for clients now. The tool matters less than getting the stages, fields and follow-up right.
Simple, visual, quick to adopt.
One database for forms, email and deals.
Free for up to 2 users; upgrade later.
All accessed 10 October 2026.
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