Free stuff. Actually useful.
Tools, guides and templates I'd give a friend. Everything opens straight away: no forms, no email list, no catch.
- 1 free tool
- 2 guides
- 2 templates
- 5 comparisons
What do buyers see when they search you?
Twenty yes-or-no checks, the same ones I run before a sales call. You get a score out of 20 and your top three fixes on screen. The full report comes by email if you want it.
No sign-up to start. About six minutes.
Read it, use it, keep it.
Written for owners who are the marketing team as well as everything else.
Guide · AI
How to use AI for marketing when you’ve got no time
What AI is good and bad at, the one rule that changes everything, the five jobs to start with and what to pay for.
Read the guide
Guide · Lead generation
B2B lead generation when you are the sales team
Who you’re for, the one-channel rule, the referral system nobody builds, and follow-up where leads actually die.
Read the guide
Template · Sales
Sales playbook template
Nine sections a small team fills in once and uses on every call: call flow, questions, objections, follow-up and CRM stages.
Get the template
Template · AI
Marketing Source of Truth
Your AI writes generic marketing because you never told it who you are. An interview prompt and a 14-section template fix that.
Get the template
Straight comparisons, with sources.
- Who to hireFractional CMO vs marketing agency vs freelancerWhat each does, what each costs in the UK, and which fits a growing small business.
- Who to hireIn-house marketer vs outsourced marketing: the real costSalary plus NI and pension against outsourcing, with UK 2026 figures.
- Which CRMHubSpot vs Pipedrive for a small B2B teamTwo popular CRMs for small sales teams: prices, strengths and which to pick.
- Which CRMGoHighLevel vs HubSpot for a service businessAll-in-one funnels and SMS vs a clean, scalable CRM.
- Which CRMGoHighLevel alternatives for service businessesFive options if GoHighLevel feels like too much, with starting prices.
Notes from the phones and the build.
Is cold calling dead? No, you’re just bad at it (and here’s the UK law)
The real numbers with what they’re divided by, the stats that are zombies, and what TPS and CTPS mean for you.
Why most appointments come from callbacks, not first calls
And what that does to how you should measure anyone on the phones.
Speed to lead: the cheapest fix on most sales floors
How long enquiries wait for a reply, and why the first hour matters more than the script.
How to get your business recommended by ChatGPT
What AI answers lean on, what my own small test showed, and a checklist you can work through this week.
How much does a fractional CMO cost in the UK?
Day rates, retainers and the hidden cost of direction without delivery, with UK figures and sources.
How much does a marketing consultant cost in the UK?
Day rates, hourly rates and monthly retainers from 2026 booking data, and how a consultant compares with an agency.
Guides, calculators and prompt packs at The Marketing G
Rather I just did it.
I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write? hello@garethrswray.com