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Straight comparisons, with sources.

Who to hire for marketing, and which CRM to use. Written for small businesses, with prices and figures checked 10 October 2026.

Who to hire

Fractional CMO vs marketing agency vs freelancerWhat each does, what each costs in the UK, and which fits a growing small business.Read the comparison
In-house marketer vs outsourced marketing: the real costSalary plus NI and pension against outsourcing, with UK 2026 figures.Read the comparison

Which CRM

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I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.

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