SEO and GEO.
Buyers search you, or ask ChatGPT, and find someone else.
SEO gets you found on Google. GEO gets you named when people ask ChatGPT, Perplexity or Gemini. Both come down to the same thing: clear pages that answer what your buyers actually ask, on a site search engines can read.

Sound familiar?
You don’t show up for your own service
Search what you do plus your town. If it’s competitors and directories, you’re invisible.
AI tools don’t mention you
Ask ChatGPT for the best firm like yours nearby. If you’re not in the answer, a growing share of buyers never hear of you.
Your details don’t match
Different addresses and phone numbers across Google, LinkedIn and directories confuse search engines and buyers.
The seo and geo menu.
Each of these is one request. Add it to the board, rank it, and I'll do it when it reaches the top.
All included on Growth Desk and Partner. Foundations covers quick and standard jobs; big builds are quoted separately.
When it's working.
- A list of the searches worth winning
- Pages that answer them properly
- A site search engines can read
- A baseline, then a monthly check
Done before.
My own site: 566 search impressions and a ChatGPT citation in its first 30 days (reported by me).
Own project
1 Week Sites
Positioning, brand, offer and site structure for my own web studio, then 30 days of search and AI-answer work.
First 30 days, reported by me. No clicks, enquiries or sales claimed for that period.
Read the case studySix-minute search check
Open itCan you guarantee rankings?
No, and be wary of anyone who does. I’ll show you what’s moving every week and tell you what I’d change.
How long does SEO take?
Fixes to listings and technical problems can show within weeks. New pages usually take two to six months to settle.
What is GEO, exactly?
Generative engine optimisation: making it easy for AI assistants to understand your business and cite it when someone asks a question you can answer.
- WebsitesFast, clear sites that turn a search into an enquiry.
- FunnelsLanding pages, lead magnets and follow-up that join up.
- Sales enablementScripts, playbooks and follow-up from 12 years on the phones.
- AI implementationAI set up properly, so it saves hours instead of adding work.
- CRM and automationA CRM that catches every lead and chases them for you.
Want seo and geo sorted this month.
I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write? hello@garethrswray.com