Ad creative · Cohort project

Rebuilding an ad around what the buyer wants

Rebuilt the image and copy of an existing Meta ad around what the buyer wanted, then split-tested it against the original. Same campaign, same audience.

Meta Ads Manager results for the old and new Rich and Niche ads, with the new ad creative

Client: Rich and Niche Academy
What I did: Ad creative
Year: 2025
Commercial context: Done in a learning cohort

The problem

Rich had an existing Meta ad and wanted better results from it without changing the campaign or the audience.

What I did

01Worked on it as part of a small cohort learning to improve ads
02Rebuilt the ad image around the outcome the buyer wanted
03Rewrote the ad copy to match the new image
04Split-tested the new version against the original, same campaign and same audience
05Creative and copy only. I didn’t manage the ad account

The result

Click-through rate

4.94% → 8.74%

Clicks

1,257 → 4,063

Over the two-week test, click-through rate went from 4.94% to 8.74% and clicks from 1,257 to 4,063. My write-up also reports return on ad spend moving from 2.76× to 6.51× and cost per click from $0.04 to $0.03.

Source Figures from my published case study, two-week test. Reported by me; ad-account export not shown.

What this does and doesn't show

These figures come from my own case study and the ad-account export isn’t shown. Rich’s video confirms what I worked on but doesn’t state the numbers, and I don’t currently sell ads management.

What the client said

0:30

“Definitely give Gareth a try if you’re looking for a full stack marketer.”

RichRich and Niche Academy

Related service

This work sits under Funnels. Landing pages, lead magnets and follow-up that join up.

Free · 15 minutes · No pitch

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Prefer to write? hello@garethrswray.com