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Website · Content · Own project

A free-first marketing site

My free education site: guides, tools, templates, industry pages and a distinctive brand, built to earn trust before anyone pays.

The Marketing G homepage
Client
The Marketing G
What I did
Website · Content
Year
2026
Commercial context
My own business
The problem

B2B owners who do their own marketing need practical help, and I wanted a site that earns their trust before anyone pays for anything.

What I did
  1. 01A weekday newsletter as the main ask
  2. 02Free tools, including a pipeline calculator and a scorecard
  3. 03A source-of-truth resource and a lead-magnet swipe file
  4. 04Five long guides, blog posts and industry pages
  5. 05An expressive visual identity, so it reads like one person’s site
The result
Built as

Free resource library

A free resource library and newsletter funnel, built and published by me.

Source Shown as an example of the system, not as a traffic or revenue result.

What this does and doesn't show

I haven’t published subscriber, enquiry or revenue figures, so this is an example of the system only.

Related service

This work sits under Websites. Fast, clear sites that turn a search into an enquiry.

Free · 15 minutes · No pitch

Start with a free 15-minute look.

I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.

Prefer to write? hello@garethrswray.com